FrameFill

Extend product photos to any ratio.
Your product stays untouched, pixel-to-pixel perfect matching, verified

FrameFill extends the background with AI and proves, pixel by pixel, that your product region is identical to the original. For product photos whose backgrounds are worth keeping.

Coming soon to the Shopify App Store

Free during launch.

A Nike sneakers product photo, original framing
Original
The same photo extended to a square — background continued, product identical
Extended by FrameFill

Your labels stay pixel-perfect!

The product region is pasted back byte-for-byte and verified on every render — zoom in; the trademark text is identical.

Close-up of the trademark text on the original photo
Original
The same trademark text in the FrameFill-extended result — identical
After FrameFill

Verified fidelity

Every render is checked numerically. Your product region is byte-identical to the original — or we tell you. It's a guarantee we measure, not a promise.

Honest flags

If the AI-filled seams aren't perfect, we say so instead of shipping it quietly. Retries are free — a failed generation never counts against you.

Built for bulk

Extend a whole catalog at once, review every result, and apply in one click. Applying adds a new image — your originals are never replaced.

How it works

  1. 1

    Pick products and a ratio

    Choose one product or your whole catalog, and the aspect ratio you need.

  2. 2

    AI fills only the new margins

    The model extends the background into the new space. Your original pixels are pasted back at known coordinates and verified identical — the product is never redrawn.

  3. 3

    Review, then apply

    Inspect each result — zoom right into the seams — and apply the ones you want. Applying adds a NEW image to the product; it never overwrites the original.

Straight talk

  • Product pixels are verified identical on every image — we measure it, we don't just promise it.
  • Your originals are always kept. FrameFill only ever adds images; it never replaces or deletes yours.
  • Failed generations never count against your free quota — you only spend on results you actually get.
  • No customer data collected. FrameFill touches product images only — never your orders, customers, or storefront visitors. See our privacy policy.